The Founders
As founders, we each have 20 years of experience within the event and software industry.
- Considering our solution for your event?
- Want to know about our roadmap?
- Want to know more about us?
As an experienced creator, Ali has organized over 80 festivals and workshops of all sizes, built and contributed to local communities in several cities around Europe, and, as an artist, worked at festivals all across the world. This unique experience has helped him form deep insights into the global challenges that both one-time and recurring experiences face.
See if these challenges resonate with you:
Challenge 1: Effectively deliver on a deadline.
Effectively delivering on a fixed deadline is a fundamental challenge in event management. As event creators, we must orchestrate a complex web of activities involving staff, external service providers, and customers with minute-level precision to be fully prepared. Current project management solutions tend to be process-focused, where time is often represented by simple due dates. This lacks the nuanced, time-oriented approach needed to manage the intricate, moment-by-moment coordination that events demand.
Challenge 2: Collecting Tacit Knowledge.
Because event experiences are often spread across many individuals in diverse locations, it’s challenging to get a clear picture of what’s truly happening to identify areas that need improvement. To foster continuous improvement and enhance staff onboarding, we must find a way to effectively capture and leverage each team member’s tacit knowledge.
Challenge 3: Maintaining Multidimensionality
A key hurdle in event coordination is that the fundamental “time-place” information needs to be understood from the distinct perspective of each individual or role, reflecting their specific involvement. When using spreadsheets, task management solutions, and chat, this multidimensionality is lost. This forces the organizer to act as the essential “glue” connecting these fragmented views, resulting in an unsustainable workload.
These insights and those from closely collaborating with our clients deeply influence our development roadmap.
I would love to learn about your event needs – let’s exchange experiences and maybe explore a partnership.
As a senior back-end software engineer,
James has extensive experience in building enterprise software as well as using Stanford.NLP to build AI solutions. These experiences have profoundly influenced the decisions we’ve made for our infrastructure.
Many organizations put a lot on the line when creating their events. This is why we believe the standard startup advice of “move fast and break things” is WRONG for us. From the ground up, we’ve chosen to build stable and secure enterprise-grade infrastructure that can ensure reliable experience and uptime for our partners, no matter the size of events or how many customers load our servers simultaneously.
Our AI strategy goes far beyond slapping on an LLM to help you with text writing. Although this will also be provided, we are mainly building a solution where AI agents can actually do database entries for you. This means that the AI assistant can actually build and change schedules in seconds to save time – both during the planning and set-up stage, as well as adapting to the rapid pace of change that can occur during the event – so that you, your staff and all participants always have the latest information at their fingertips, with no effort.
Let’s grab a digital coffee together
If you are curious to learn more about our software strategy, we would be delighted to share it with you.